SYNOPSIS OF COURSES

KOM 5111 COMMUNICATION THEORY

Analysis of contemporary theories of human communication emphasizing the similarities and differences between the various communication process of interpersonal, organizational, mass communication and international communication; development of communication theory and current issues in communication theory.

KOM 5113 COMMUNICATION RESEARCH METHODS

development of research in communication; the role of theory in research; the research process: developing a research problem, defining concepts, formulating objectives, testing hypotheses; concepts of causality, logic of measurement; reliability and validity; survey research: sampling, questionnaire and interview; schedule construction of interviewing and fieldwork; internal and external validity; coding and content analysis; using archived data and statistical records; data reduction and statistical analysis; report writing.

KOM 5115 STATISTICS FOR COMMUNICATION RESEARCH

This course covers variety of statistical techniques used in descriptive and inferential analysis; exploratory data analysis, hypothesis testing; test of differences; test of association and test of relationships.

KOM 5210 PUBLIC SPEAKING FOR PROFESSIONALS

This course covers concept of speech communication; verbal and non-verbal communication; manifestation of nervousness and communication apprehension; audience analysis; informative format, persuasive format and three types of appeal in speech.

KOM 5211 INTERPERSONAL COMMUNICATION

This course covers the definition and process of interpersonal communication; characteristics of the communicator and situations that influence interpersonal relations and communication in organizations; communication strategies and communication effectiveness; conceptual, practical and research issues.

KOM 5213 PSYCHOLOGY OF COMMUNICATION

This course covers the domain of psychology of communication as a field of inquiry; the concept of self and others; attribution and defense mechanisms in communication; stereotype and prejudice; interpersonal attraction and relationship; social and group influence; message structure and appeal; psychology of media; research themes and issues in communication psychology.

KOM 5215 INTERCULTURAL COMMUNICATION

This course covers the history of intercultural communication as a field of practice and inquiry; domain of intercultural communication; perspectives of intercultural communication inquiry; conceptual foundation; role of identity in intercultural communication; theories of cultural variability; cultural influences on communication in various contexts; theories of intercultural communication; ethics and intercultural communication; issues and agendas of intercultural communication.

KOM 5217 STRATEGIES OF COMMUNICATION

This course covers the process of developing communication strategies with an emphasis on problem definition; behavioral specification of objectives; situation analysis; strategy formulation; audience analysis and justification through application of communication theories and research results, and evaluation.

KOM 5315 ORGANIZATIONAL COMMUNICATION

This course covers nature of organizational communication; group communication in organization; communication networks; leadership communication; organization culture and communication audit in organizations.

KOM 5317 THEORY AND PRACTICE OF CORPORATE COMMUNICATION

This course covers the theoretical and practical aspects of corporate communication; management of organizational image, identity and reputation; branding and corporate advertising; media relations and corporate writing; investor relations; employee communication; government affairs; corporate social responsibility; customer relations; corporate communication research.

KOM 5319 COMMUNICATION AND DECISION MAKING

This course covers the role of information in decision making; rationality in decision making; the decision making process and strategies; information seeking and decision making at the individual, family, community, organizational and national level.

KOM 5321 ADVANCED PUBLIC RELATIONS

The course covers fundamental concepts, theories, elements and principles of public relations; survey of current practices and problems in the field of public relations; functions of public relations; application of ethics and professionalism of public relations; management of public relations activities and campaigns; practices of public relations in government, not-for-profit organizations, business organizations and multicultural settings.

KOM 5323 PRINCIPLES OF ADVERTISING

This course covers the foundation of advertising by discussing topics such as advertising and society, the process of marketing and the scope of advertising; the different types of research in advertising and the strategic planning in advertising; analyze the different channels of communication through which advertising messages are conveyed and develop the media planning strategy.

KOM5325 INTEGRATED MARKETING COMMUNICATION

This course focuses on the theory and practice of integrated marketing communications (IMC) and offers an overview of the developments of the field. This course provide insights into the profession in corporate communication and its interface with society.

KOM 5327 CRISIS COMMUNICATION

This course covers concepts of crisis, crisis management, and crisis communication; crisis management approaches and crisis communication theory; Steps in crisis prevention, preparation, recognition, containment and recovery; Planning crisis communications plan for managing organizational crisis.

KOM5419 PRESENTATION MEDIA

This course focuses on theories and practices of media preparation for presentations and the techniques of managing media units.