LECTURERS DEPARTMENT OF COMMUNICATION

Head of Department Communication

MUHAMAD ROSLI BIN SELAMAT ( En. )
Cert. Ed. (Malaya)
Dip. PR & Publicity (UK)
B. Ed. Lang. Teaching (UPM)
Grad. Dip. Econs. (UKM)
M.S. Public Relations (UPM)
Ph.D.Business Administration (WIU)
03 8946 8777
rosli8@fbmk.upm.edu.my
Public Relations & Corporate Communication



Coordinator/Advisor Programme
Master of Corporate Communication

MOHD. NIZAM OSMAN ( Dr. )
Ph.D (Media Studies) University of Sussex, UK
03 8946 8790
nizamosman@fbmk.upm.edu.my Broadcasting, ICT and Telecommunication

Professor


MD SALLEH BIN HJ HASSAN ( Prof. Dr. )
B. Agric. Sc(UM)
Msc (Philippines)
Ph.D (Ohio)
03 8946 8784
salleh@fbmk.upm.edu.my
Mass Communication, Developmental Communication


Associate Professor


ABDUL MUA`TI @ ZAMRI AHMAD ( Prof. Madya Dr. )
B. Sc. Agric. - Adult Education (UPM),
M.A. Comm. Arts & Sc. (Western Illinois, USA),
Ph.D Communication (University of Malaya)
03 8946 8662/8774
abmuati@putra.upm.edu.my and abmuati@yahoo.com
Speech Communication, Rhetoric and Political Communication.


EZHAR BIN TAMAM ( Prof. Madya Dr. )
B. Agric. Sc. (UPM)
M. A. Comm. (Michigan State)
Ph.D. (University of Oklahoma)
03 8946 8663/8577
ezhar@fbmk.upm.edu.my
Intercultural Communication,Youth Development, and Development Communication

SITI ZOBIDAH BINTI OMAR ( Prof. Madya Dr. )
Bac. Mass. Comm. (Journalism)(UiTM);
M.A. Comm. Tech. & Policy (Macquarie University);
Ph.D Comm. Tech. & Culture (University of Birmingham)
o3 8946 8777
zobidah@putra.upm.edu.my
Communication Technology, Culture and Gender

Senior Lecturers

HAMISAH BINTI HASAN ( Dr. )
Dip. Pend. Islam IPI-ABIM
B.A. (Hons) (Comm.) (UKM)
M.S. (Corporate Comm.) (UPM)
Ph.D (Universiti Kebangsaan Malaysia)
03 8946 8667
hamisah@putra.upm.edu.my
Integrated Marketing Communications, Advertising & Broadcast Management

JUSANG BIN BOLONG ( Prof. Madya )
Dip. Agric. (UPM)
B. Sc. Agric. (UPM)
M. Sc. (Dev. Comm) (UPM)
PhD. (Human Communication)(UPM)
03 8946 8780
jusang@fbmk.upm.edu.my Human Communication,
Computer Mediated Communication,Development Communication.


MEGAT AL-IMRAN BIN YASIN ( Dr. )
B. Hsc. (Communnication) (UIA)
Master Information Technology (UKM)
Phd Broadcasting (Cardiff University Wales UK)
03 8946 8914
megat@fbmk.upm.edu.my (h/p 0192254610)
Broadcasting and Media Studies, Documentary Productions,
Information Technology & Multimedia


MUHAMMAD PAUZI BIN ABD LATIF ( Dr. )
B. Mass Comm. (ITM)
M.S. (Corporate Comm.) (UPM)
Ph.D (Human Comm.) (UPM)
03 8946 8786
pauzi@fbmk.upm.edu.my
Public Relations, Organizational Communication

ZULHAMRI BIN ABDULLAH ( Dr. )
Harvard’s Advanced Management Development Program (AMDP)
PhD (Public Relations & Corporate Communication) Cardiff University, UK
M. Sc. (Organizational Communication), UPM
B. A. (Communication - PR), UKM
03 8946 8525/8775
zulhamri@fbmk.upm.edu.my
Reputation Management;
Corporate Communications Management;
Organisational Communication

ISHAK BIN ABD HAMID ( En. )
M.A. Communication (Ohio)
03 8946 8779
ishak@fbmk.upm.edu.my
Human Communication


SAIFUL NUJAIMI BIN ABDUL RAHMAN ( En. )
B.A. (Hons) Comm (UIA)
M.Sc. (Journalism) (UPM)
03 8946 8792
saifulrahman72@hotmail.com
Journalism

SYED AGIL BIN SYED ALSAGOFF ( En. )
B. Mass Comm. (Publishing) (ITM)
M.A. (Pengajian Media) (UM)
03 8946 8728
agil@fbmk.upm.edu.my
Journalism, Media & Communication (Law & Policy)

ROSMIZA BINTI HAJI BIDIN ( Pn. )
M.Sc. (Organizational Communication) (UPM),
B. A. (Hons) Psychology (UIA),
Cert. (Islamic Law)(UM),
03 8946 8791
rosmiza@fbmk.upm.edu.my
Corporate Identity, Image and Reputation, Branding Communication,
Corporate Communication,Communication Technology,


WAN ANITA BINTI WAN ABAS ( Pn. )
B. A. (Hons.) in Comm. (UKM)
M. Sc. (Comm. Technology) (UPM)
03 8946 8791
anita@fbmk.upm.edu.my
Development Communication,
Media & ICT issues in Communication

TUITION FEES

Basic Fees
First semester RM 1,200.00
Second and subsequent semesters RM 950.00

Credit free
RM 150.00 per credit & for 36credits RM 5,400.00

Total Amount for 2 years (4 Semesters) RM 9450.00


Note: International students have to pay an additional fee of RM 1,000.00 per semester.

SYNOPSIS OF COURSES

KOM 5111 COMMUNICATION THEORY

Analysis of contemporary theories of human communication emphasizing the similarities and differences between the various communication process of interpersonal, organizational, mass communication and international communication; development of communication theory and current issues in communication theory.

KOM 5113 COMMUNICATION RESEARCH METHODS

development of research in communication; the role of theory in research; the research process: developing a research problem, defining concepts, formulating objectives, testing hypotheses; concepts of causality, logic of measurement; reliability and validity; survey research: sampling, questionnaire and interview; schedule construction of interviewing and fieldwork; internal and external validity; coding and content analysis; using archived data and statistical records; data reduction and statistical analysis; report writing.

KOM 5115 STATISTICS FOR COMMUNICATION RESEARCH

This course covers variety of statistical techniques used in descriptive and inferential analysis; exploratory data analysis, hypothesis testing; test of differences; test of association and test of relationships.

KOM 5210 PUBLIC SPEAKING FOR PROFESSIONALS

This course covers concept of speech communication; verbal and non-verbal communication; manifestation of nervousness and communication apprehension; audience analysis; informative format, persuasive format and three types of appeal in speech.

KOM 5211 INTERPERSONAL COMMUNICATION

This course covers the definition and process of interpersonal communication; characteristics of the communicator and situations that influence interpersonal relations and communication in organizations; communication strategies and communication effectiveness; conceptual, practical and research issues.

KOM 5213 PSYCHOLOGY OF COMMUNICATION

This course covers the domain of psychology of communication as a field of inquiry; the concept of self and others; attribution and defense mechanisms in communication; stereotype and prejudice; interpersonal attraction and relationship; social and group influence; message structure and appeal; psychology of media; research themes and issues in communication psychology.

KOM 5215 INTERCULTURAL COMMUNICATION

This course covers the history of intercultural communication as a field of practice and inquiry; domain of intercultural communication; perspectives of intercultural communication inquiry; conceptual foundation; role of identity in intercultural communication; theories of cultural variability; cultural influences on communication in various contexts; theories of intercultural communication; ethics and intercultural communication; issues and agendas of intercultural communication.

KOM 5217 STRATEGIES OF COMMUNICATION

This course covers the process of developing communication strategies with an emphasis on problem definition; behavioral specification of objectives; situation analysis; strategy formulation; audience analysis and justification through application of communication theories and research results, and evaluation.

KOM 5315 ORGANIZATIONAL COMMUNICATION

This course covers nature of organizational communication; group communication in organization; communication networks; leadership communication; organization culture and communication audit in organizations.

KOM 5317 THEORY AND PRACTICE OF CORPORATE COMMUNICATION

This course covers the theoretical and practical aspects of corporate communication; management of organizational image, identity and reputation; branding and corporate advertising; media relations and corporate writing; investor relations; employee communication; government affairs; corporate social responsibility; customer relations; corporate communication research.

KOM 5319 COMMUNICATION AND DECISION MAKING

This course covers the role of information in decision making; rationality in decision making; the decision making process and strategies; information seeking and decision making at the individual, family, community, organizational and national level.

KOM 5321 ADVANCED PUBLIC RELATIONS

The course covers fundamental concepts, theories, elements and principles of public relations; survey of current practices and problems in the field of public relations; functions of public relations; application of ethics and professionalism of public relations; management of public relations activities and campaigns; practices of public relations in government, not-for-profit organizations, business organizations and multicultural settings.

KOM 5323 PRINCIPLES OF ADVERTISING

This course covers the foundation of advertising by discussing topics such as advertising and society, the process of marketing and the scope of advertising; the different types of research in advertising and the strategic planning in advertising; analyze the different channels of communication through which advertising messages are conveyed and develop the media planning strategy.

KOM5325 INTEGRATED MARKETING COMMUNICATION

This course focuses on the theory and practice of integrated marketing communications (IMC) and offers an overview of the developments of the field. This course provide insights into the profession in corporate communication and its interface with society.

KOM 5327 CRISIS COMMUNICATION

This course covers concepts of crisis, crisis management, and crisis communication; crisis management approaches and crisis communication theory; Steps in crisis prevention, preparation, recognition, containment and recovery; Planning crisis communications plan for managing organizational crisis.

KOM5419 PRESENTATION MEDIA

This course focuses on theories and practices of media preparation for presentations and the techniques of managing media units.

PROGRAMME REQUIREMENTS

Credit Requirements

Candidates pursuing this programme are required to complete a minimum of 36 credits of graduate-level coursework. Credits are distributed among compulsory courses, elective courses and research project or comprehensive examination as follows:

Compulsory courses 21 credits
Elective courses 15 credits
Total 36 credits


Compulsory Courses (18 credits)

KOM 5111 COMMUNICATION THEORY
KOM 5113 COMMUNICATION RESEARCH METHODS
KOM 5115 STATISTICS FOR COMMUNICATION RESEARCH
KOM 5315 ORGANIZATION COMMUNICATION
KOM 5317 THEORY AND PRACTICE OF CORPORATE COMMUNICATION
KOM 5321 ADVANCED PUBLIC RELATIONS
KOM 5325 INTEGRATED MARKETING COMMUNICATIONS

Electives Courses(15 credits)

KOM 5210 PUBLIC SPEAKING FOR PROFESSIONALS
KOM 5211 INTERPERSONAL COMMUNICATION
KOM 5213 PYSCOLOGY OF COMMUNICATION
KOM 5215 INTERCULTURAL COMMUNICATION
KOM 5217 STRATEGIES OF COMMUNICATION
KOM 5319 COMMUNCATION AND DECISION MAKING
KOM 5323 PRINCIPLES OF ADVERTISING
KOM 5327 CRISIS COMMUNICATION
KOM 5419 PRESENTATION MEDIA

Other Requirements

i. KOM 5989 PROJECT PAPRE (6 credits)

Candidates may opt for the Project Paper if they obtained an average of B+ for Communication Research Methods (KOM 5113) and Statistics for Communication Research (KOM 5115).

ii. CE00MS COMPREHENSIVE EXAMINATION

Candidates who opt for 6 credits of electives subjects instead of Paper are required to sit for and pass the comprehensive examination upon fulfilling the credit requirements.

ENTRANCE REQUIREMENTS

i. Candidates must posses a Bacelor’s Degree in Communication or any related discipline, with a CGPA of at least 2.5 from a recognized university
ii. Candidates must have a minimum of one year work experience in fields related to communication
iii. Applicants with a CGPA of less then 2.5, but with five years or more work experience may be considered.

SEMESTER PROGRAMME OFFERED

First semester and second semester
Duration of programme: 2 - 3 years
Classes: Week days evening (Monday to Friday, 6.00 pm—9.00 pm)

APPLICATION DATELINE

First Semester
Malaysian - 1 June
International - 1 June

Second Semester
Malaysian - 15 October
International - 15 September

ONLINE ADMISSION APPLICATION

For new applicant can apply admission online. Please CLICK HERE to apply through the Graduate Studies Office UPM

INTRODUCTION MASTER OF CORPORATE COMMUNICATION

The programme aims to equip candidates with knowledge of theories and practices relevant to the field of corporate communication. In this programme, candidates are exposed to the latest developments in the communication industry. Through a series of lectures and practical assignments, the programme aims to contribute to a higher level of professionalism among future and current practitioners of corporate communication and professionals in media industry. Special focus is given to various aspects of corporate communication such as planning, preparing, organizing and utilizing corporate communication in the operation of an organization.
The programme aims to equip candidates with knowledge of theories and practices relevant to the field of corporate communication. In this programme, candidates are exposed to the latest developments in the communication industry. Through a series of lectures and practical assignments, the programme aims to contribute to a higher level of professionalism among future and current practitioners of corporate communication and professionals in media industry. Special focus is given to various aspects of corporate communication such as planning, preparing, organizing and utilizing corporate communication in the operation of an organization.